About Us
We've researched and diagrammed the greatest plays in sports history so fans can relive them.
These moments are more than just the play - they're about shared memories and a shared love for your team.
We strive on being a technical brand that depicts accurate representations of how the plays occured while still providing a clear and aesthetic product.
Why Playbook?
We're a small business built by sports fans just like you.
With less than 5 full-time employees, we take pride in our work. It's difficult to go up against the multi-billion dollar corporations with their infinite marketing budget...
Instead, we focus on doing what we do best - producing high quality products that fans love.
Our Promise
With 16,000+ Five-Star Reviews, we're confident you'll love our products.
Make Playbook your preferred sports merch destination and help support small and local businesses.
This company all started as a gift for my brother and has steadily evolved as we've grown and hired some pretty amazing people to help push us further.
Check out our team below!
Our Team
Austin Lockwood
Founder
Favorite Play
"The Invincibles"
Arsenal vs Tottenham (2004)
Outside of Work
We try to get outdoors with our daughters as often as we can -- parks, hikes, swimming.
Love soccer, reading, and spend too much time thinking about ops/process automation.
Alex Sears
CEO
Favorite Play
"Dallas Dagger"
Packers vs Seahawks (2017)
Outside of Work
I love sports and staying active. Typically play soccer several times a week and enjoy snowboarding and surfing when possible.
My other passion is traveling; 35+ countries and counting! Occasionally working remote.
Shawn Schacht
Operations Manager
Favorite Play
"Reggie's 8 in 9'
Pacers vs Knicks (1995)
Outside of Work
Currently pursuing a Business degree with a focus on information processing. When I'm not hitting the books, I love to hit the links and golf. I also have a weakness for delicious Mexican food and never say no to a good taco.